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Palital & Aveve Biochem will continue under 1 brand: Palital

Palital and Aveve Biochem now move forward under a single brand name: Palital

Leuven & Velddriel, 9 april 2021 – Arvesta, the full-service partner of both farmer and horticulturist, and the parent company behind the strong Aveve Biochem brand, remains committed to international growth and therefore fully acquired Palital, a specialist in feed additives, at the beginning of January 2021.

This acquisition aligns fully with the strategy of both Aveve Biochem and Palital to continue their international growth. Palital’s products are complementary to Aveve Biochem’s range, allowing both product families to strengthen one another. To reinforce this growth strategy, Aveve Biochem and Palital will now operate under a single brand name: Palital.

Guy Janssens, director Feed Additives & Specialties at Arvesta.

Guy Janssens, director Feed Additives & Specialties at Arvesta.

“Palital is a well-established name in additives that, together with the slogan ‘Clean growth’, will help us to achieve our growth plans in the coming years. We would like to integrate both brands as soon as possible,” commented Guy Janssens, Director Feed Additives & Specialties at Arvesta. “This means that the Aveve Biochem brand will be integrated into the Palital brand, while retaining our strong product name AveMix, which has been well established in the market for over 15 years with a proven track record. This will enable us to offer our customers an even better service and more extensive portfolio.”

With performance, return on investment, animal welfare and health as key words, the “clean growth” concept is highly compatible with Palital. Long-term investments in product innovation and customer relations paired with uncompromising quality are an integral part of Palital’s sustainable philosophy.

About Arvesta
With its unique expertise and innovative smart farming solutions, Arvesta is sustainably developing the agriculture of the future. This allows us to help farmers grow and increase their profitability. With our 2,100 experts and more than 40 strong brands, Arvesta is a true knowledge centre for both farmers and consumers. We are active in animal nutrition, agriculture and horticulture, flower, machinery and retail with our 250 Aveve and 3 Eurotuin stores. As a full service provider for farmers and horticulturists, Arvesta is the market leader in Belgium and also operates internationally with branches in the Netherlands, France and Germany. Together we generate an annual turnover of €1.5 billion. www.arvesta.eu

About Aveve Biochem
Backed by a wealth of expertise in enzymes and microbial regulators for the animal nutrition industry, AVEVE Biochem develops and produces high-quality biochemicals in-house and sells its products across the world. With its AveMix® Enzymes and AveMix® Microbial Regulators, AVEVE Biochem distributes two product groups that are essential in future-oriented animal nutrition, ensuring both optimal health in animals and enabling improved technical results. www.avevebiochem.com